Kill Your Logo is a weekly podcast with branding and marketing advice for small ambitious businesses.

Each week, Alex and Rob Di Giovanni from Modular try to undo decades of bad advice and misinformation in the world of branding and marketing. What website platform is best for your small business? What's the difference between logo and brand? Who's the funniest brother? Find out below.

How to Write Real Good (On Your Website)

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The Stress Zone

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Virtue Signalling

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What Good Design Is Worth (In Dollars)

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Metrics That Matter: Mailing Lists

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Teach Your Customer: Good Pair Days

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Why You Want A Mailing List

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Learning The Right Lesson From Other People's Success

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Go Where Your Competition Can't Follow

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This Is What Branding Looks Like: Liqud Death Mountain Water

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How To Create A Customer Persona

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Finding Your Niche: Mutt Motorcycles

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The Five Different Types Of Customers

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What We Mean When We Say "Brand"

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Flipping The Checkout Script: Bondi Boost

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Should You Charge for Shipping?

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What Should You Receive From Your Designer?

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The $120 Yoga Mat (or How Perceived Value Affects Your Sales)

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Alternative Ways To Tell Your Brand's Story

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How To Vet A Marketing Agency

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When Should you Invest in Design?

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Fire Your Wordpress Developer

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Don't Name Your Own Business

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What Does a Marketer Do?

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When Should You Rebrand?

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