A new brand for an orthopaedic design and development firm.
Titan Medtech design and develop medical and orthopaedic devices. The Titan team help medtech clients solve regulatory and design problems through consultation, prototyping and visualisation.
Titan are now expanding their offering and are creating their own orthopaedic devices, and approached Modular to update their brand ahead of their investment in mould tooling and other equipment.
Casaprima started out as a homewares brand, selling refurbished public domain art, rugs, and pottery. Knowing that it was early days and that things could change, we created a name that conveyed more of a feeling than the explicit detail of what the brand sold. With "Casa" meaning "house" and "Prima" meaning "first" / "main" / "lead", there's obvious clues about the origin of the business. But ultimately, it's about the beauty of the word "Casaprima" when spoken and seen, and the imagery that a Mediterranean sounding name instantly evoked.
Casaprima needed a way to stay in touch with customers even between product releases. Given that music is such a huge inspiration for the brand's look and feel, a music newsletter fit the bill. Casaprima shares new and old songs daily on its Instagram and sends out a regular newsletter that curates 5 of the best songs that came out that month.
Casaprima's brand direction sits in a specific aesthetic place. Mediterranean and tropical, inspired by vintage graphics and photography; not retro, but classic. "Timeless Leisure" exemplifies the Casaprima look and feel. It's the memento brought back home from an unfamiliar place. It's the island gift shop t-shirt from a decade you can't place. It's a postcard found tucked in the back of a well-worn photo album. It's the warm breeze on your face and the cold cocktail in your hand.
We collected hundreds of reference images from across time and space to zero in on the Casaprima feeling. We hope you feel it too.
