We made this checklist for small business owners so that they've got enough of a brand to start marketing their business. It's important to know that a logo is not a brand, but this is the minimum you'll need to get started.
If your logo can’t be converted to a single colour without looking weird, you’ve got to go back to the drawing board.
Some logos don’t reverse out to white automatically, if your logo uses shadows or simulated shadows, you’ll need a specifically made white version.
These are non-lossy vector formats and what you’ll need to print your logo on the side of the skyscraper you’ll own one day.
This is one of the most common filetypes on the internet, you can upload .jpgs pretty much anywhere.
This is a good format to have a transparent version of your logo in, you can upload this online pretty much anywhere.
For printing, this can also have a transparent background.
Larger than 1000px – you can always make them smaller but you can't make them bigger.
For easy uploading online, where many websites have filesize limits.
Keep these in a document or style guide, hex values are regularly needed online for things like your website.
These are required interchangeably with hex values depending on the program you're using.
You'll need these when printing, they may even be slightly altered versions of your colours as some RGB colours are unprintable.
And no, black and white don't count. Almost every brand will use black and white at some point
Pick one or two and stick to them as much as you can, from business cards to emails.
You need to pay for your fonts, if you're short on cash, get your brand fonts from Google Fonts – where fonts can be downloaded and used freely.
If you only have your font in one weight, it's really difficult to create a variety of layouts in the future.
A style guide is a document showing employees, partners and clients how to use your brand properly.
Save all of your different brand files in a place that is easy to access for internal and external users (Google Drive, Dropbox, etc.)
If you need more information on any of these points or need some help getting them ticked off, get in touch.