Jocelyn Macrae

New Brand

April 2020

OPTION 1

Extensive

$30,000

A comprehensive package that provides you with everything you need to grow your business; now and into the future.

Brand Identity

  • Strategy (Including brand card game, competitor research, stylescape design, unique positioning statement and customer persona building.)
  • Naming
  • Elements (Including logo, social media graphics, colour palette, visual elements, brand tone of voice, URL selection and email address creation.)
  • Guidelines (Logo, colour, photography and copywriting usage, layout examples.)

Website

  • Five pages of content (Including interface design, copywriting and imagery selection.)
  • Client Login System

Web-Based Exercises App

  • Client tracking and assignment (Including a way to allocate exercises to individual clients and allowing them to check off their assignments when they complete them.)
  • Features and scope to be confirmed

Social Media

  • Profile Creation (For Facebook and any other platform required.)
  • Content Strategy (Including target demographics, tips for testing posting schedules, language guidelines, imagery and video layouts, content suggestions.)

Materials

  • Business Cards
  • Uniform Design (Including a Polo shirt design and up to one other apparel design.)
  • Document Templates (For reports, exercise sheets and up to two other documents.)

Photography & Videography

  • Visual Content Production (Including the sourcing of qualified professionals, managing the production process and ensuring final items align with the brand identity and required uses.)

OPTION 2

Complete

$11,000

A mid-tier package that will establish your business and provide you with tools to build your brand.

Brand Identity

  • Strategy (Including brand card game, competitor research, stylescape design, unique positioning statement and customer persona building.)
  • Naming
  • Elements (Including logo, social media graphics, colour palette, visual elements, brand tone of voice, URL selection and email address creation.)
  • Guidelines (Logo, colour, photography and copywriting usage, layout examples.)

Website

  • Five pages of content (Including interface design, copywriting and imagery selection.)
  • Client Login System

Materials

  • Business Cards
  • Uniform Design (Including a Polo shirt design and up to one other apparel design.)
  • Document Templates (For reports, exercise sheets and up to two other documents.)

Photography

  • Visual Content Production (Including the sourcing of a qualified professional, managing the production process and ensuring final items align with the brand identity and required uses.)

OPTION 3

Strategy

$2,500

A strategy-only package that establishes the foundations of your identity with guidelines for other designers to build out your brand.

Brand Identity

  • Strategy (Including brand card game, competitor research, stylescape design, unique positioning statement and customer persona building, packaged in an easy-to-follow PDF document with explicit instructions for external designers.)
  • Naming
Option 1
Option 2
Option 3